Social Media Marketing for Dentists

Social Media Marketing for Dentists: How to Strengthen Your Relationship With Your Patients

 

Are you looking for some ways to strengthen your patient relationships and expand your business? When done right, social media is one of the best tools to do this. Your online community and presence can be just as important as face-to-face interactions in today’s society. We’ll share how social media marketing for dentists can rapidly grow your number of patients while creating connections online. We will explore the huge impact of social media marketing on local dental practices and why staying active online is so important. We’ll also discuss why marketing on social media websites is effective for dental offices. Social media can work wonders for your brand and your online presence.

 

Strong Presence Online = Strong Patient Relationships

The more interaction you have online with your patients, the more trust is built between you both. You will also gain credibility with potential patients as you create clear and relatable content. What social platforms do you use? Social media marketing for dentists can look like using Facebook, Instagram, LinkedIn, Twitter, and more to increase the amount of people seeing you online. The more social platforms you use, the more potential exposure to your business, but it may depend on what demographic you are specifically trying to target online.

 

If one of your social media marketing goals is to reach the older crowd, Facebook is your best friend. According to Sprout Social, 79% of 30-49 year olds and 68% of 50-64 year olds use Facebook. Additionally, 74% of people who use Facebook check it at least once per day. If you want to reach a younger crowd, in the 18-24 year old range, 75% use Instagram, 73% use Snapchat, and 44% use Twitter. As you can see, there are many different social media outlets to target depending on your goals, so to be effective, you need to have a social media marketing plan. This will make executing your social media marketing strategy both easier and more fruitful.

 

Interaction with Patients Online

Interacting with your patients online is easier than you think, and trial and error is ok. Don’t be afraid to try new things and take risks. There are so many ways to connect through social media marketing for dentists in this day and age, that you almost can’t go wrong. Posting regularly, creating unique posts, and engaging with patients helps to build a community around your practice.

Practical ways to interact and engage with current and potential patients:

  • Ask questions in your post
  • Post at the right day and time
  • Do an interactive survey
  • Create a social media contest or giveaway
  • Make a unique hashtag for your brand
  • Create engaging videos
  • Incorporate getting to know your team (Do a team spotlight once a month)
  • Include special deals going on and how to sign up
  • Create videos! (According to Sprout Social, 67 percent of consumers consider video to be the most transparent type of social media posts)

 

Social Media Impact Locally

How do you impact patients locally? One of the most important steps in social media marketing for dentists is targeting your local audience online. Think outside the box when brainstorming social media ideas for your local community. Some ways to get involved in your local community are to promote events, partner with other local businesses, and promote services through local ads. These are all great ways to spread information about your dental practice.

 

Social media thrives on community and connection with businesses online. While partnering with another local dentist may not be the best idea, partnering with your neighbor business in a different field is! Tag each other online, follow them, and help each other. Businesses are stronger together online. Everyone is seeking more customers and better success.

 

The More Content, the Better

Another way of strengthening your relationship with patients online through social media marketing is great content, and lots of it. The more content you have, the better interaction and constant engagement you will build. Just make sure it’s excellent content that adds to your brand. You don’t want to post just anything online, as it could lessen your credibility if you aren’t careful.

 

If you don’t use one already, look into getting an online social media posting tool to plan out each month. Knowing the best times and days for your target audience is key. Think of things like what time will people be off work, special holidays, trending hashtags, or staff birthday posts. You can make the process fun for you and all who are watching online. You can learn more about social media media tips and tricks on our blog, Online Marketing for Dentists: Tips and Tricks.

 

Learn from Your Competitors

This tip may sound a little odd but it will help you improve online. Learning from your competitors social media posts can give you the inside scoop on what’s working and what isn’t. Find other dentists online to see what they are posting about, what kind of content is working for them, and try it out. We are not endorsing plagiarism by any means, but take inspiration from what others have done and find a way to make it your own.

 

You can learn a lot from your competitors, or even dentists in completely different markets from yourself, if you are willing to take the time to research. See what images they are posting, what questions they are asking, or what times and days they’re posting that get lots of engagement. One great thing about social media marketing for dentists is that you can use it as a learning and research tool as well.

 

Most of all, consistency is key. When people consistently see you online, posting great content that they want to engage with, it builds trust, both for current and potential patients. Add value to the online experience through creative, memorable posts. Social media marketing for dentists takes some time to master but it is well worth the time and effort. You will see stronger patient relationships and more potential patients engaging as well.

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