Online Marketing for Dentists: Tips and Tricks
The way potential patients see your business online will make a huge impact on the decision they make to become your patient or not. Make a strong first impression with the right marketing moves. Online marketing for dentists doesn’t have to be overly complicated. We’ll walk you through some great tips and tricks including targeting your audience, branding, competition, website design, social media, SEO, and pay-per-click advertising. These simple tips and tricks are for dentists who want to grow their brand online and create better results. Following these steps will help to create a more consistent brand for your business online, and ultimately build trust with your potential patients.
Target Audience: Who Are They?
The first marketing tip is finding your business’ target audience. As a dentist, you should have a specific demographic of people that you’re trying to target online. It’s a description of the people you want to attract. For example, what type of age group do you want to target online? Do you see more success with older, middle-aged, or younger clients? What about male versus female clients? Do you want to target entire families or just adults? This will depend on the area your business is located in as well. All of these details will form a certain target audience that you want to consider when creating content, as well as times you post and send out information. Narrowing down a specific audience online can give you a great return on investment. Some other demographic categories to focus on might include:
- Family Size
- Job Title
Next Step: Branding!
Now that you know more about your target audience, you need to make sure your brand represents you well online. Does your current brand speak to your target audience? Make sure that it attracts those specific people, and consider if you need to refresh your brand. Your logo, website design, and voice on social media all contribute to this, which is why being intentional about your branding is key. When developing or improving your brand, ask these three questions:
- What can you offer that your competition doesn’t?
- How does that impact your clients?
- Do you operate differently than your competition, or have beliefs or practices that set you apart?
A Well-Designed Website
There’s about a 70% chance that a potential patient’s first interaction with you will be on your website, so it must make a good first impression. One of the best ways to make a good first impression with your dental website is to have a great looking and fast-loading landing page. It’s the first thing people will come in contact with and can make or break someone’s decision to stay on your website. Provide your viewers with a clear call to action, make it simple and easy, and eliminate unnecessary distractions.
What makes a website convert?
- Your site needs to look clean and professional.
- Organize your site for easy navigation.
- Be thorough in the information it offers visitors.
- Include an introduction to the doctors and staff.
- Feature patient testimonials.
What to avoid on your website:
- Overcrowding your home page with too much information.
- Allowing your site to become stagnant.
- Not making it easy for patients to contact you.
- Neglecting SEO.
Social Media Tricks
Did you know that 70% of consumers expect a company to have a social media presence, and the average social media consumer spends more than 2 hours on social media sites per day? Social media is a game changer in online marketing for dentists. There is a historically unprecedented ability to reach a huge number of people through social platforms such as Facebook, Instagram, Twitter, and LinkedIn. So where do you start with so many different platforms to choose from? We suggest using platforms that are specific to your target audience. 88% of online users of age 18-29 are on Facebook, and 84% of those aged 30-49. Depending on your target audience, some social media platforms will be more beneficial to focus on. To be effective on social media, you must have a voice that matches your brand, track your results and adapt accordingly, and be consistent.
Be seen before your online competition even more with PPC advertising and marketing. Pay Per Click (PPC) is a form of online advertising that is used to convert your patients online and track the results. This will ensure that you get a positive return on your investment. Especially if you are a new business or you’re in a competitive market, it may be necessary to use PPC ads to get going, giving you a better chance of being found by potential patients in your area. Here are some frequently asked questions we get about PPC advertising:
What are PPC and Google Ads? Pay-Per-Click (PPC) is an online marketing strategy that puts you in front of potential patients at the top of Google searches. We research and bid on keywords that are being searched in your area. Each time your ad is clicked you pay a small fee that is included in your budget and determined by your maximum bid.
What are the benefits of a PPC campaign? Pay-Per-Click campaigns allow your practice to rank high on Google no matter how long you have been optimizing your SEO. Without waiting, you can rank for keywords such as “Dentistry”, “Dentists Near Me”, “Emergency Dentistry”, and more! Find out more tips about Pay Per Click Advertising here on our website.
SEO: Search Engine Optimization
The last important tip we’ll touch on is to not neglect SEO: Search Engine Optimization. SEO is a huge benefit to online marketing for dentists these days. What is SEO? “Search Engine” is a term for Google, Yahoo, or Bing, that you use to search online. Specifically, dental SEO is an ongoing way to optimize your website to rank high on these search engines. When done right, potential patients can find you easily online, and you’ll stand out from the other dental websites in your area.
All of these tips and tricks are all part of our Effective Dental Marketing eBook! You can download the full 56-page eBook right here. Inside you will find an 8-page interactive marketing plan, a 12-month fillable action calendar, 24 marketing channel descriptions, and a customizable marketing strategy chart. Have fun incorporating all of these tips and tricks for online marketing for dentists, and watch your business grow!