Why Dental Reputation Management Matters to Your Practice
Building a beautifully designed, trustworthy brand is important. Without a great online reputation, it can all come crashing down really quickly. Your online presence is vital to your business growing and thriving. People are using the internet more than ever to research products and services before making a decision. Dental reputation management can be tricky, depending on your market, due to the amount of competition. It’s important to grow as much as you can online and create a great following, and a better reputation equals more patients. We’ll discuss dental reputation management, what it is, and why it matters, covering how online reviews can make a huge impact on the credibility of your business and create long lasting customers. A great dental reputation can make a positive impact on the success of your business while benefiting your customers with the services they need.
How to represent your business online
Your online reputation is the face of your business to most prospective patients, because it proves why people should trust you with their dental health. Most people now trust online reviews as much as in-person recommendations. Social media can be a great tool to use for promoting your business and building an amazing online following. If people don’t trust your practice based on what they see online, they are unlikely to become your patient. Showing great customer reviews, before and after dental work pictures, and professional tips from your dentists will help build trust.
The road to building trust among your online visitors is less about the quantity of content, and more about the quality. Get creative when representing your business online! Take the time to come up with solid social media posts that boost engagement and reach your local community. Having a plan is vital to the success of your online marketing. Here are some ideas on how to represent your business well online:
- Social networking (Facebook, Twitter, Instagram, LinkedIn, etc)
- Online marketing (Google Ads, Facebook Ads, etc)
- Do an interactive survey
- Your company’s website should be beautiful and easy to navigate. Vital information like your phone number and office hours should be prominent
- Consistent branding across platforms
- Customer reviews on your site
- Blogs with content that is useful to your potential clients
- Search Engine Optimization
What is reputation management?
Just like you personally have a reputation, your business has one as well, be it good or bad. How do you create a good reputation online? Dental reputation management is about managing the way people see your dental business online. According to Techopedia, “online reputation management is the practice of crafting strategies that shape or influence the public perception of an organization, individual, or other entity on the internet”. It helps drive public opinion about a business and its products and services. While your online social media presence has a lot to do with it, there are many intricate details that come into play with this type of management. Therefore, it’s important to create a strategy for dental reputation management with your marketing team, if you have one. It will take creativity and talent to bring everything together and maintain growth. Reputation management involves keeping your business looking good on google and other search engines, leading to greater trust and more patients. Your online dental reputation management is an ongoing task and will take work and consistency to keep your brand in good standing online.
Why does dental reputation management matter?
Dental reputation management matters because it forms the way people online perceive your business and brand. Every business cares about the credibility and reputation their business has online. So this is your way of improving that! It matters because it can ultimately drive customer growth, which is directly tied to the perception of your business. Bad reviews can break a business. Rebuilding a reputation, especially online, is a challenging task. Stay on top of it with a plan and with professionals in your industry. Look at your competitors’ online content to get more ideas, and try to think like the customer reviewing your brand. The more you can think like the customer, the more you can create content that connects with them. Here are some more reasons why dental reputation management matters:
- Better search engine ranking
- Build trust with customers
- Higher revenue
- Professional image
- Brand credibility
How online reviews impact your business
Your business’s online feedback from customers has the ability to make or break your customer potential online. Great online reviews from places like Facebook, Yelp, and Google build trust between you and your customer. While sometimes it may be impossible to avoid negative feedback, as no business is perfect, there are ways to bring the positive feedback to the forefront. Share your positive feedback on social platforms to keep it known to your viewers. You can learn more about social media marketing for dentists here. Here are some platforms to ask for your patients’ feedback:
- Your website
Leave it to the professionals
You may be a little overwhelmed about this whole dental reputation management concept. That’s completely normal! If you’re feeling overwhelmed, especially if you’re in a more competitive dental market, partner with a company that has experience with this and can handle it for you. With all the intricate details and follow up it takes to succeed online, hiring a dental marketing agency can be beneficial. Many times, you are busy with patients and don’t have the experience or time to do all that’s necessary for this aspect of your business. At Dental Website Builders, we are here for you every step of the way. Our goal is to help your business thrive, gain more patients, and help people find you online. We hope this article has helped you understand more about dental reputation management and the success it can bring to your business online.