8 Ideas for Your Dental Social Media Marketing
Looking for ways to grow your business online? Social media platforms are one of the best ways to showcase your dental business and market your services. As of 2019, 90 percent of American adults are online. This continues to grow each and every day. So how do you stand out amongst the crowd? A good place to start as a dental practice is social media. Social media is an interactive space for you to get to know your potential customers and for them to get to know you. Today, we’ll discuss dental social media marketing and 8 ideas for your dental business. These 8 ideas will begin your journey to a great dental social media marketing strategy. Let’s get started!
1. Know your target audience
How can you engage with your audience if you don’t know who they are? Pinpointing your target audience is vital to building your dental social media marketing strategy. As a dental practice, you’ll only be interested in targeting those locally around you. Targeting specific audiences can be tricky, but dentists have the perk of providing services to people of all ages. That said, you can still choose to target specific age groups online depending on the focus of your practice and your overall marketing strategy. Targeting parents may make sense for your office, as most people grow up going to their parents’ dentist, and many continue to go to the same dentist as adults. It could also be smart to reach young adults and those in college looking for a great dentist. Whatever your marketing strategy, there are many factors in finding the right target audience. One easy way is to evaluate who your most common customers are now and target that demographic first.
2. Choose your social platforms carefully
Once you have an idea of what your target audience is, the next step is finding what social platform makes the most sense to advertise on. Make sure and do your research on what platforms are best for your target audience and your business goals. If you’re targeting a younger audience, Instagram might be the best choice. If you’re looking to target more middle aged folks, platforms like Facebook and LinkedIn could be better options. Choosing the right social platform is key, so take your time when choosing one to start with. Read more about online marketing for dentists here on our blog!
3. Get organized with content
Organize, organize, organize! Quantity does not matter if you are not organized with all of your content. Find time to plan and organize your weekly dental social media marketing content. You can always go back and edit it before it posts as well. Try to get ahead of the game by organizing a social media content day and planning for a couple weeks at a time or even a month at a time. This will help you get a better overview of what’s going out to your social media platforms and what holidays you can plan content for, among other things. There are many social media content calendar options. Here is a great article from Hubspot on 6 Social Media Calendars, Tools, & Templates to Plan Your Content. This will help to point you in the right direction.
4. Find the right days and times
Now that you know what platforms you will be posting on, knowing when to post is key. This also depends on the demographic of your audience. This is best understood by using social media analytical resources to track what times work best for your target demographic, and then adjusting to your particular market. You can use dental social media marketing tools like Buffer or Hootsuite to schedule and track the analytics of each post. Some times that may work are 8:00am, before people get to work, or 9:00pm, before people go to bed. It can differ throughout the year as well, so try to keep up with your analytics! Do your best to come up with timing strategies with your marketing team to find the absolute best target times.
5. Know the platform differences
If you are using multiple social media platforms, which we suggest doing, know the differences of each. Your Facebook strategy should look very different from your Instagram strategy. Why is that? Because they are built to engage different audiences at different times with different strategic methods. For instance you’re more likely to take advantage of using hashtags on Instagram, while posting videos on Facebook can be more beneficial. To read more about the strategy differences, check out this article, Stop Posting the Same Message On Social Media.
6. Create quality content
Quality content is expected from any professional company online. Do your best to create quality content rather than just focusing on quantity. It’s more beneficial to you and to your online audience. Content should add value to your company and meaning to your viewers. With your dental social media marketing plan, try to incorporate tips and tricks for dental hygiene, what services you provide, and engagement with your followers. People are more likely to engage regularly with well written content that includes visual aides or videos. It’s also important to be consistent with your content, because everything you post represents your brand.
7. Engage with your followers
Like we mentioned above, engaging with your followers is important. Being open and relatable on your social media platforms will be refreshing to your followers. No one likes sales posts 24-7. Try to engage personally with your followers through unique and fun posts online. Some ideas you might try:
- Ask a question and give a prize to the first one who answers correctly
- Do a giveaway and use a hashtag of your profile name
- Do staff member highlights for people to get to know your team
- Holiday posts including fun pictures
8. Hire a professional
Hire an online marketing professional or company. Many times, dental practice owners do not have time to do all the marketing a dental office needs to stay in the game. Elevate your dental social media marketing gameplan by getting a professional marketing team together and brainstorming ideas. Those who are experts in the field can bring an element to your business that you are missing without their expertise.