Should You Hire a Dental Marketing Agency?
As a dentist, you get to help make great smiles. Smiles can change the world, and you get to be a part of that. So, how do you grow your business to offer your services to more people? As one of potentially many dental offices in your town, what actually makes you stand out to your potential customers? While word of mouth has always been and will continue to be an important part of it, building your brand online is vital to growing your business. A properly executed marketing plan will lead to a more successful business. What is the purpose of dental marketing, what does the process look like, and should you hire a dental marketing agency? All of these details should be able to give you a better look into deciding whether to hire a dental marketing agency for your business. Hopefully we can answer some of the questions that you may be having about this process and whether to invest into a marketing agency or not. Let’s get started!
What is the purpose of dental marketing?
Why do you need dental marketing to grow your business? First, because almost every business needs a marketing plan to reach customers. Dental marketing is different from many other types of marketing though. Dental marketing hones in on marketing your business both on-and-offline to market to your target audience in your location. This ultimately can help you gain more patients. In our modern day society, online marketing is one of the best avenues to reach new customers. Here are some benefits of online dental marketing and why it’s vital to invest in the process:
- Improve your brand loyalty and recognition
- Rank higher on Google and other online search engines
- Increase your business’ visibility online
- Create more traffic for your business
- Find your target audience
- Create more value for your brand
- Engage with your current and potential customers
- Give online viewers practical dental tips and valuable information
- Build a trustworthy brand
- Advertise your services and products
What does the process look like?
If you choose to enlist the help of a dental marketing agency, the process will be easier. Backed by years of research, you will certainly get better results than attempting to handle your marketing alone. However, we know some folks like to handle business processes themselves, or some may think they can’t afford to hire an agency. If you find a trustworthy dental marketing agency, your ROI should more than make up for their fee to manage your marketing. Good agencies want good relationships with their clients, which grow both businesses, making it a win-win. Many times, they have spent years marketing in your industry and found time-tested strategies that work. Depending on what dental marketing agency you choose, the process can differ slightly, but here are some typical pieces:
- Targeting your audience
- Social Media
- Website Design – See Costs Here!
- Optimization Process
- Traffic Building
- Offline Integration
- Search Engine Optimization (SEO)
How on-page SEO can help
On-page SEO is a marketing tool that can improve the way your business ranks online. On-page SEO means optimizing web pages to improve your site’s search engine (google, yahoo, etc) rankings and get organic, or non-ad traffic. This method is important because it helps search engines understand your website and pinpoints if it’s relevant or not. If you want to learn more about improving on-page SEO, find 10 essential on-page SEO factors you need to know, here. If you are considering investing in working with a dental marketing agency, they should be able to tell you more about this and use it in your marketing strategy.
SEO articles & PPC ads
Search Engine Optimization is a way to put your business on the first page on Google and other search engines for specific keywords that are relevant to your business. SEO articles are a key factor to this process and add a lot of value to your website. Another dental marketing tool used by many dental marketing agencies is PPC ads. PPC stands for Pay Per Click. This kind of advertising is a way to place ads strategically online and buy visits to your site rather than doing it organically. Some benefits of using this marketing method is it helps you target your specific audience and retarget your previous visitors. It also is fast, trackable, and very cost effective.
How much does it cost?
Hiring a dental marketing agency for your business can be a great investment and worth all of the money if you use a reliable agency. While there is no industry standard price for dental marketing costs, the average for an experienced agency is from around $3,000-$5,000 for monthly costs. However, rather than just thinking about the cost, we encourage you to calculate your return on investment for marketing. The costs can vary by location, how experienced the agency is, and your individual needs. Think about your needs and try to make the best decision based on your budget and projected ROI. Our team here at DWB offers many great benefits like:
- No setup fees or hidden charges
- A customized website
- Secure hosting
- Responsive design
- SEO/SEO articles
- Security and backups
- Experienced support team
- Unlimited pages
- & more
Should I hire a dental marketing agency?
With all of these dental marketing tools we talked about today and what the process of dental marketing looks like, you may have made up your mind to leave it to the professionals. If you don’t have the budget, then you may have gained some more knowledge in how to start the process yourself. Ultimately, the decision to hire a dental marketing agency will vary by practice. Practices in more competitive markets or newer practices may need to do so, while established practices or those in smaller markets may not find it necessary. Whatever you decide, we hope this article has given you more wisdom on the next step to take to grow your business.