dental website

Dental Website Design Trends for 2020

 

With dental website design constantly improving and changing with modern technology, what steps are you taking to keep up? Your company’s website design makes a huge impression on how people view your brand and business. How do you stand out online amongst the other local dentists in your community? Several baseline requirements for your company to compete include a site that is fast loading, looks and functions great across all device sizes, and, of course, has a beautiful design. But more than just design, it’s also important for your website to have easy navigation, security, on-page Search Engine Optimization, ongoing SEO, and more. Today’s article will outline some of the most important website design features for 2020 and beyond. These dental website design trends will help bring your website game to the next level, and turn your online visitors into long time customers.

 

Outstanding Aesthetic Design

Your website is your first impression, and as we all know, first impressions matter. One of the first elements that will draw someone into your dental website design will be the colors, graphics, typography, and all the other visual elements of your brand. Creating design that is pleasing to the eye is one way to keep people on your site longer.

 

“Given 15 minutes of time, 59 percent of people will read or browse through something beautifully designed rather than something plain and boring.” (Adobe)

 

What is considered aesthetically pleasing design? Most people can point it out when they see it, but have a hard time creating it on their own. Here are a few visual elements to think about when designing your website:

 

  • Keep your homepage clutter free
  • Make easy to read content
  • Mobile-friendly design is key
  • Easy navigation

 

Another aspect of the best dental website designs is a strong, defined color scheme. According to ironpaper.com, “Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth.” It’s important to keep your brand colors on point. Our website design services include designers who stay on top of design trends and can get your website looking beautiful in no time. We offer web and logo design that establishes your brand as well as your voice, values, and mission online.

 

User-Friendly Interface

Another top dental website design trend is responsive design. What is responsive design? This design approach allows a website to respond or resize itself based on the type of device that is being used. With the growth of technology across smartphones, tablets, and laptops, it is vital for your dental website design to be up to date with these responsive design features. Visually, different design elements will be used on a mobile device to engage your viewers than on a desktop. Sizing, graphics, and layout all come into play when designing each platform. If your website is not mobile-friendly, many users will take that as an indication that you just don’t care. Our designers at Dental Website Builders create custom responsive design for your dental business. You can learn more about our website design packages here!

 

Beautiful design that adapts to any screen is a good start, but what if your site is so slow to load that no one waits around to see it? According to Google, “The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. A fast loading website is way more likely to keep your viewers engaged. Website speed affects not only engagement but traffic, sales, and your reputation. So how can you make a fast loading website? There are many factors, including your hosting plan, the size of the content being loaded, and the connection speed of your users. You can’t always control all aspects of page load speed, but reducing your page weight, optimizing images, minifying css and javascript, and reducing overall page requests will help your site to load faster.

 

Step Up Security

So your site looks beautiful, fast, and easy to navigate. They may not be as flashy, but security features like a SSL certificate and HIPAA-compliant emails are vital to keeping your business running smoothly online and keeping your patients safe. Protect your website and your patients’ information with an SSL certificate, which encrypts the data sent to and from your website. SSL certificates are common and simple to implement, but many dental websites overlook them. Even more overlooked are HIPAA-compliant emails and patient forms. With Dental Website Builders’ HIPAA-compliant email service, you and your office staff can send patients’ electronic Protected Health Information (ePHI) using encrypted email accounts. Our unlimited HIPAA-compliant forms allow your patients to complete forms online securely as well. Learn more about why HIPAA-compliance matters.

 

SEO Best Practices

What is SEO? SEO stands for Search Engine Optimization and is one of the most important design decisions that will keep your website in the top of google and other search engines. This increases traffic to your dental website, giving you more exposure online. Dental marketing can be quite competitive in some markets, so solid SEO practices are vital to your growth and success. Some of the ways you can optimize your dental website design in order to rank higher on google are utilizing your headers, content, URL, and tags to include relevant keywords that people are searching for online. Keyword research and optimization plays a huge role in this SEO practice.

 

Most dentists don’t have the time to do SEO themselves. They’re understandably more focused on running their business and creating great smiles. If you recognize the importance of SEO but are too busy to do it personally, Dental Website Builders’ SEO experts can help with:

 

  • Keyword Research
  • Competitor Research
  • SEO Articles
  • Social Sharing
  • Topical Research
  • Professional Editing
  • Professional Graphics
  • 24-Point Checklist

 

You can see more info on our SEO services, or read more about improving your dental SEO practices!

 

Your brand represents your business, and your website is the first impression most people will have of you. Try incorporating these dental website design trends for 2020 and watch how much your website improves, or let Dental Website Builders help. Our professional marketing and development team knows the ins and outs of dental websites. See all of our plans and prices here. Start now, and get your new site in 7-10 days!

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