Dental Office Marketing; Reaching Your Local Community
How is your dental office reaching your local community? If you own a dental practice, your local community is the place you want to target most. Focusing on reaching your local community is one of the best ways to get lifelong clients, as people prefer to find a local dentist they can trust and go to that person for many years. In addition, local word of mouth is still one of the most powerful marketing tools available, so becoming known and being involved locally are vital to your success. Make your local dental office known with smart marketing strategies and doing everything you can to get your name out. Word of mouth, while important, is not enough by itself, especially if you’re just starting out. It may be a good idea to partner with other local businesses around you in what they are doing. You don’t want to only sell to people in your local community, but also to become a trusted, active, and invested member of it. This will bring your business clients, but also build a community of businesses that want the best for one another and their neighbors. It’s like building a family and earning lifelong customers. Here are some ways to target your local community with dental office marketing and get involved.
What is considered your local community?
So what cities are considered your local community for the purposes of dental office marketing? Great question! This can be overwhelming at first, as there could be many dental competitors in your local community. Don’t worry, the first thing to do is find your ideal customer for your area. Attract new patients by first creating a radius by distance or time around your location. Once you do this, you can target your potential patients faster and more intentionally. Use social platforms such as Facebook and Instagram to find who is looking at you online. This can help to track the different demographics you are organically attracting and help with your dental office marketing plan. Having a professional marketer do this for you will drive faster results.
Ways to get involved in your local community
Getting involved in your local community will drastically change the way you do your dental office marketing. You will have the opportunities to partner with other local businesses you have gotten to know and respect. Some ways to start could simply be sponsoring a little league team or partnering with another business to get involved in local charities and events. Events are a great way to spread awareness of your dental services and let people get to know who you are as a team. Giving back will bring a whole different level of motivation and heart to your “why” behind your business. Vision and purpose help not just you as an employer but as well as your team of employees.
Here is a list of ways to get involved in your community:
- Charity events
- Sponsor a local event, such as a music festival
- Hold a contest or giveaway (In person or online)
- Attend council meetings and get to know leaders
Online marketing tips to target locally
Now that we covered ways to reach out to the local community in person, online is a whole other ball game! Dental office marketing online involves skills and knowledge of social platforms and strategy. Don’t worry, you can learn this over time, and you don’t have to know everything to get started. Having a marketing specialist on your dental team will make this process a lot easier and increase your ROI. Like we mentioned above, social platforms like Facebook and Instagram are your new best friend when it comes to reaching out to your local community. Hashtags are a great way to target your city, your ideal age group, other businesses, and creating a brand online. Here are some easy online marketing tips to get you started:
Focus on your dental reputation management
How is your business represented online and what are people saying about it? Focus on building a great reputation with reviews, social networking, SEO, surveys, and more. You can learn more about this topic in our blog, ‘Why Dental Reputation Management Matters to Your Practice.’
Strengthen relationships through social media
The more viewers trust your brand through your social media content, the better chance you have at turning them into dedicated customers. Social media has the great power and ability to reveal your heart, vision, and share your services. With great patient pictures, before and after images, and team information, you can earn their trust. Strong Presence Online = Strong Patient Relationships. Learn more about this online marketing tool in our blog, ‘Social Media Marketing for Dentists..’
Blog Content for your audience
Another way to reach and target your local community through online marketing is blogs! Blogs show off all your skills and services and can target your local community through keywords and SEO strategy. If you have no clue what we are talking about when it comes to SEO and keywords, read our blog, ‘Dental Website SEO Strategies to Grow Your Business.’
Get professional help to reach your community
Ultimately, a marketing professional will work wonders to target your local community. If you don’t have the budget, try your best to get out in the community yourself so others can see you face to face. If you do have the marketing budget, research dental specific marketing agencies like Dental Website Builders. We take off all the weight of marketing online and have a team of designers, writers, and professionals who can help. If you are interested in talking with us, you can connect with us here! We would love to be a part of your dental office marketing journey and all the success to come.